LEGO Icons 10354 The Lord of the Rings: The Shire

LEGO Icons 10354 – The Lord of the Rings: The Shire

Relive the magic of Middle-earth and Bilbo Baggins’s beloved home in The Shire, recreated in charming detail for fans and collectors. This set brings to life the warmth, whimsy, and storytelling of Bilbo’s eleventy-first birthday party, complete with interactive features, rich interiors, and an ensemble of hobbit-friends.

Key Features

• Iconic Diorama of Bag End

Build the curved grassy hill and round green door, with signature hobbit hole aesthetics: gently sloping roof, multiple round windows, a garden, sunflowers, a winding path and surroundings. 

• Interior Scenes

Includes an entrance hall, study, and parlour inside Bag End. The interior is richly furnished with fireplace, rugs, benches, and Bilbo’s writing desk. 

• Interactive & Storytelling Features

  • A turn-dial lets Bilbo vanish from his birthday party. 

  • Transform a burning letter into The One Ring. 

  • Dragon firework, tent, party pavilion, and Gandalf’s horse and cart add scene setting and flair. 

• Minifigures

Includes 9 minifigures: Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise, and Gandalf. Each has unique prints / expressions. 

What Makes It Special

Strong Emotional & Nostalgic Appeal

• Captures one of the most beloved locations in The Lord of the Rings — Bag End and Hobbiton — especially the scene of Bilbo’s eleventy-first birthday, which is full of warmth, character, and meaning. 
• The set combines familiar characters (Bilbo, Frodo, Samwise, Merry, Pippin, Gandalf) with new-to-LEGO characters like Rosie Cotton and Bilbo’s relatives (Otho & Lobelia Sackville-Baggins), adding richness to the cast. 

Design & Display Features

• Beautiful external design: iconic round green door, lush curved hill, garden, winding path, organic shapes. These aesthetic touches make it a strong display piece. 
• Interior rooms: three distinct rooms (entrance/study/parlour) with cozy detail (fireplace, furnishings, etc.), giving depth both visually and experientially. 

Interactive Storytelling Elements

• A clever “play” / “story”-feature: a twist knob rotates between a letter burning in the fireplace and the One Ring, adding that little touch of magic. 
• Gandalf’s cart of fireworks, party pavilion, and party decorations help set the stage for the eleventy-first birthday event. These give the model life and narrative capability. 

New Parts & Color Variants

• Includes new moulds and several recolours; minor but meaningful element changes that help make the set feel fresh. 
• Lots of small details and Easter-egg style touches that reward close inspection: architectural flourishes, signage, furniture etc. 

Accessibility / Price Point in the LOTR Line

• Though still a high-end set, it’s smaller piece-count and lower price than huge sets like Rivendell or Barad-dûr, making it more accessible to LOTR fans who want a collector’s display without needing the commitment (cost, time, space) of the largest models. 
• The build is praised as being more approachable / less technically intense than some of the larger, more complex LOTR sets. 

Rich Minifigure Line-Up with Firsts

• As mentioned: inclusion of characters new to LEGO minifig form (or new variants), alternate heads or hair pieces, etc. Adds collector value.